B2B retailers

Baltic Watches needed a B2B portal for their retailers. A space to place orders, track stock, access sales materials, and manage their account. The goal was to give retailers a seamless, professional experience that reflects the quality of the brand.

Year: 2025
Client: Baltic Watches
Role: Product design

B2B retailers interface screen 1 — I designed the catalogue for rapid product comparison, using a persistent category switcher and consistent cards so retailers can scan collections, variants, and availability efficiently.

B2B retailers interface screen 2 — The same browsing logic extends to accessories, reducing relearning. Product families remain visible while variants are presented in a compact, highly visual grid.

B2B retailers interface screen 3 — Configuration opens in a focused modal so retailers can choose a watch and strap without losing their position in the catalogue. Availability and quantity remain visible at the decision point.

B2B retailers interface screen 4 — The cart groups every product with its selected variants and quantities, then separates the order summary. This makes large wholesale orders easier to verify before confirmation.

B2B retailers interface screen 5 — I built the orders view around scanning and exception handling. Search, filters, status labels, and contextual actions help retailers quickly identify what needs attention.

B2B retailers interface screen 6 — Order details appear in a side panel to preserve the list context. Key status information comes first, followed by a structured breakdown of every ordered item.

B2B retailers interface screen 7 — Warranty registration starts with a visual collection selector that mirrors the physical product range, helping retailers identify the right watch before entering card information.

B2B retailers interface screen 8 — The confirmation state gives immediate feedback and summarises the linked watch and warranty cards. A single next action supports repeated registration without restarting the flow.