E-commerce website

Bike Shop Pontarlier wanted to expand their business by launching an e-commerce website. The brief was clear: build something premium — in line with the quality of the bikes and gear they sell.

Year: 2026
Client: Bike Shop Pontarlier
Role: Web design & custom development

E-commerce website interface screen 1 — I used an immersive editorial hero to position the shop as a premium cycling destination. Navigation stays compact and translucent so the photography remains the main entry point.

E-commerce website interface screen 2 — The catalogue balances dense filtering with large product imagery. Facets stay visible on the left while a consistent grid makes comparison across bikes and prices straightforward.

E-commerce website interface screen 3 — The product page separates decision-making from product appreciation: specifications and purchase controls stay grouped on the left while the bike receives maximum visual space.

E-commerce website interface screen 4 — Service information follows a clear editorial split between concise warranty rules and real workshop imagery, reinforcing both readability and the expertise of the physical shop.

E-commerce website interface screen 5 — Across the full experience, the same restrained typography, spacious layouts, and neutral product surfaces connect storytelling, catalogue browsing, and purchasing into one system.