AI Chatbot

Baltic Watches wanted to explore how an AI assistant could make product discovery and customer support more conversational. I designed a mobile experience that guides customers, answers product questions, and keeps every exchange clear and consistent with the brand.

Year: 2026
Client: Baltic Watches
Role: Product design

Baltic assistant introduction with a human support option — The first screen makes the assistant’s AI identity explicit and offers a direct route to a human by email. This sets expectations before customers start the conversation.

Baltic assistant handling an order cancellation question — The conversation keeps the customer’s request visible while the assistant prepares a response. A persistent question field lets them continue without losing context.

Baltic assistant recommending Scalegraph chronograph watches — For product discovery, the assistant pairs a concise answer with a browsable selection of watches. Customers can move from a natural-language question to relevant models in the same flow.

Baltic assistant human support contact form — When a request needs a person, the contact form stays within the assistant experience. The immediate chat option remains visible, making the difference between response times clear.